We don’t like using the word “sustainable.” Because the most sustainable choice would be to not make anything at all. But products make it possible to get outside and enjoy the outdoors, connect with the world and each other, and do some good while doing all that. And we believe in all of those things, too. So, for us, it’s about being more conscious of all the choices that go into making a shoe and doing everything we can to minimize our impact on the planet. It’s rethinking the way things are usually done and acting on our values by doing things differently. Even when it isn’t the easiest path to take. That’s what we mean when we say our shoes are “Consciously Created.” Behind every KEEN shoe are dozens of responsible choices. Some of these choices are small, like using recycled aluminum eyelets or webbing made from recycled plastic bottles, or harvesting the waste from one shoe to make something new. And sometimes those choices are big, like building our own factories. We’ve been on a detox journey to eliminate everything that shouldn’t end up in our products and to do things better. Every step is a step closer to “sustainable.” A few of our favorite milestones along the way include: PFAS-Free Water Repellency for a Safer EnvironmentWe started taking steps five years ago to eliminate this “forever chemical” from our supply chain and work with suppliers on a safe, durable alternative. By 2019, we were sourcing only PFC/PFAS-free water repellency. So far, we have eliminated 150+ tons of fluorinated chemicals from being released into the environment. Pesticide Free Odour Control By using a natural alternative to control odour, we eliminate 7 tons of hazardous chemicals from going into the environment every year. All KEEN insoles are infused with Eco Anti-Odor that uses probiotics, not pesticides. (That’s good news for feet, too.) Environmentally Preferred Leather for Cleaner WaterTanning leather is a dirty, resource-intensive process. Our Leather Working Group-certified tanneries are making it much cleaner with solutions that reduce chemicals, energy usage, and water pollution. KEEN is a member of LWG and only sources from LWG-certified suppliers. Learn more at www.leatherworkinggroup.com. Recycled P.E.T. Plastic for Happier Oceans and Less WasteBy 2050, some experts say there could be more plastic in the ocean (by weight) than fish. Using recycled plastic fibers saves energy and resources, and helps keep millions of P.E.T. bottles out of the waste stream. In 2020, we’ve started using recycled plastic in webbing, lining, and laces in select shoes. In some KEEN styles, up to 9 plastic bottles are upcycled per shoe. Upcycled and Recycled Materials for More Circular ProductsBeing resourceful is a big part of how we do things at KEEN. Not just in our products, but also in store displays and all around our headquarters in Portland, Oregon. Over the years, our Harvest collection has included shoes made out of denim waste, bags made from coffee sacks, and flip-flops made from shoe waste. Reducing Our Use of SolventsBy switching to water-based adhesives and direct-injection construction (aka fusing the upper to the sole with our KEEN.FUSION construction), today we are 6% solvent-free with a goal of reaching 33% by 2030. Plant-Based Cushioning for Less PetrochemicalsOur first plant-based sole is here! These are a few of the steps we’re excited about. Every step makes an impact, and we’re not stopping anytime soon!
